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AI-Powered Smishing Simulation Software

Stop SMS Phishing attacks by up to 87% success

Smishing Simulator

Use Keepnet’s AI-driven Smishing Simulator to train your employees to stop Smishing (SMS phishing) attacks.

Trusted by leading companies around the world
UnicefCoca ColaMerckHersheyRyanairStaplesHello FreshArrivaBorealisArnold Clark
OVERVIEW

Smishing Simulation

What is Smishing Simulation?
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Smishing Simulation is a tool designed to protect organizations from SMS phishing attacks. Smishing simulations send simulated SMS phishing messages to employees' mobile devices, mimicking real-world smishing threats. This helps employees understand how smishing attacks work and learn to identify and prevent actual smishing attacks.


How To Protect Your Organization From Attacks With Keepnet SMS Phishing Simulation??
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Who Should Use Smishing Simulations?
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What Are The Security Risks and Impacts Related to Smishing?
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What Are The Benefits of Using a Smishing Simulator?
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HOW IT WORKS

How Does Smishing Simulation Work?

1. Conduct Your Initial Assessment

Use an existing realistic SMS phishing scenario or create one that mimics real-world attacks. Assess employees' awareness of SMS phishing scams to identify vulnerability levels.

2. Provide Immediate Nudges and Analysis

Monitor employee responses during smishing simulation and deliver instant nudges, highlighting strengths and areas for improvement.

3. Send Security Awareness Training

Provide targeted security awareness training based on employees' incorrect actions and behaviors during the smishing simulations.

Did You Know...

76% of Businesses Were Hit by SMS Phishing?

Recent data reveals that in a single year, 76% of businesses were targeted by smishing attacks, resulting in a staggering 328% increase in incidents. This surge in smishing attacks has led to significant financial damages, with costs averaging $800 per incident globally.

Building Resilience: Effective Human Risk Management for SMS Phishing

Use Keepnet smishing defense tool to build a security culture within your organization and minimize human risk against SMS phishing attacks.

Financial Savings

Minimize the risk of potential financial losses exceeding $1 million while saving $60,000 on incident analysis and handling processes.

Boosted Security Posture

Rapidly detect risky behaviors to build a security culture and respond to continuous SMS phishing threats.

Building Cybersecurity Awareness

With targeted training, we have observed a remarkable increase of 87% in employees' ability to recognize and report SMS phishing incidents within 3 months.

FEATURES

Key Features of Smishing Simulator

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Comprehensive Library
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Utilize over 600+ smishing scenarios, reflecting real-world SMS attacks.

Comprehensive Library
Scenario Customization
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Varied Difficulty Levels
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Customized Domains
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How Do You Measure a Drop in Smishing Susceptibility?

The number that matters is susceptibility, meaning the share of employees who tap the link or reply to a simulated SMS. Your first campaign is the baseline, and every campaign after that is measured against it, which turns SMS training from an activity into a trend you can defend in a board meeting.

Four numbers move together. Susceptibility rate, the share who fall for the message. Reporting rate, the share who flag it instead. Time to report, how long the security team waits for the first warning. Repeat exposure, the people who fail more than once. Keepnet reports these in real time, assigns a human risk score per employee and department, and compares your result against an industry benchmark.

The channel is moving fast. Smishing volume has been growing 30% to 40% quarter over quarter (Anti-Phishing Working Group, Phishing Activity Trends Report, Q4 2025, p. 4), and phone centric simulations fail at roughly 40% higher rates than email (Verizon 2026 Data Breach Investigations Report, p. 50). A program that only tests email is measuring the safer channel.

What a Smishing Simulation Actually Looks Like

A working SMS simulation has to survive contact with a real phone, so here is the whole run. You pick from over 600 smishing scenarios built from real world attacks, or write your own, and you choose a difficulty level of easy, medium or hard to match the maturity of the group you are testing.

Messages are sent from local numbers, in the employee's language, and you can use your own domains in the link so the message looks like something your organization would actually send. A single campaign can be delivered across multiple time zones, so a global workforce gets tested at a sensible local hour instead of at three in the morning.

What lands on the phone is a message that asks for a tap. What happens next is measured: who tapped, who replied, who reported it. Nudges are delivered immediately and training is assigned only to the employees who failed, which keeps the program short enough that people finish it.

For the attacker side of the same picture, see our real world smishing examples, and voice phishing simulation runs on the same platform.

Free Smishing Awareness Test

You'll have the values:
tickAssess your employees' vulnerability to smishing scams and see how they respond to these threats to identify weak points and improve smishing training programs.
tickFind out your company’s Smishing Risk Score compared to industry standards to benchmark your security posture and identify areas for improvement.
tickReceive a comprehensive Executive Report with clear, actionable insights to guide your strategic decisions.
VIDEOS

Discover Keepnet's Simulated SMS Phishing Test

Explore essential techniques to protect against smishing attacks with Keepnet Smishing Simulator. These tutorials provide step-by-step guidance on creating custom smishing templates, launching campaigns, monitoring responses, and best practices for staying secure.

Create Custom Smishing TemplatesPlay Icon
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Create Custom Smishing Templates
Create Custom Smishing Templates
Design personalized smishing templates for your organization's training.

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Manage Smishing Scenarios
Manage Smishing Scenarios
Manage Smishing Scenarios

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Landing Pages
Landing Pages
See how to use system-provided landing pages or create your own landing page for your smishing campaign.

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Launch Smishing Campaign
Launch Smishing Campaign
Set up an SMS phishing campaign to test your employee’s readiness.

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Track Employee Reactions
Track Employee Reactions
Analyze responses from smishing simulations to improve security training.

Success Stories

Trusted By 4,000+ Organizations
UnicefCoca colaRyanairHello FreshBorealisHersheyMerckTrendyolStaplesArnold

Resources

Smishing Case Study

Hotel Chain's Triumph Over Smishing: A Case Study

Discover how an international hotel chain overcame a severe smishing attack, transforming from vulnerable to vigilant. Learn about their journey, the challenges faced, and the impressive results achieved with Keepnet Labs' Smishing Simulator.

Case Study
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Smishing Simulator Brochure

In-depth brochure covering all aspects of the Smishing Simulation product

Uncover our powerful safeguard against smishing threats and delve into the plethora of distinct features and advantages it delivers.

Brochure
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Smishing Handbook Whitepaper

Explore Our Comprehensive Whitepapers on Smishing

Dive into our succinct whitepaper for a clear understanding of the complex world of SMS scams and how Keepnet Labs' ground-breaking solutions bolster your defense.

Whitepaper
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two cell phones with a skull on the screen

SMS Threats Surge: How to Combat Smishing

Discover the growing danger of smishing, its impacts, and strategies to safeguard yourself and your organization against this pervasive SMS phishing menace.

Blog
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Smishing Simulator Infographic

Unmasking Smishing: Your Guide to SMS Scams

Discover the threats lurking in your text messages with our comprehensive infographic on Smishing. From understanding its techniques to knowing how to guard against it, our guide arms you with essential knowledge and practical steps to stay secure.

Infographics
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Callback Simulator Video

Tune into our In-depth Technical Guide Video on YouTube

Uncover the defensive power of our Smishing Simulator through our captivating video tutorial. Observe firsthand the functionality and prowess of our solution, demonstrating how it arms your enterprise to combat SMS scams fearlessly.

Video
DEMO

Schedule your 30-minute demo now

You'll learn how to:
tickLaunch SMS phishing campaigns in minutes and enhance your employees’ readiness against SMS phishing scams.
tickTest employees with real-world SMS phishing templates and boost their awareness and preparedness.
tickCreate customized reports on your employees’ incorrect actions and pinpoint specific areas for cybersecurity improvement.

Frequently Asked Questions

How does the Smishing Simulator help organizations combat SMS phishing attacks?

As the definition of smishing simulator suggests, the smishing simulation educates and tests employees on recognizing and responding to SMS phishing threats. By using the SMS phishing simulator, organizations can identify vulnerabilities and enhance their smishing prevention strategies.

What kind of templates and scenarios are available in the SMS phishing simulation?

The Smishing Simulator is a smishing defense tool that offers a diverse range of templates and scenarios, mimicking real-world SMS scams. These templates help in smishing awareness training and enable organizations to test their defenses.

How frequently are new Smishing scenarios added to the simulator's library?

New smishing scenarios are regularly added to the smishing test environment to ensure that organizations are always prepared for the latest threats. The smishing training simulator is continuously updated to reflect the evolving landscape of SMS phishing.

Can organizations customize the smishing scenarios to fit their specific needs?

Absolutely! The Smishing Simulator allows organizations to tailor scenarios, ensuring that their smishing test aligns with their unique operational environment and threat landscape.

How does the Smishing Simulator's real-time automated reporting benefit businesses?

Real-time automated reporting provides businesses with instant insights into their smishing simulation results. This feature of the Smishing Simulator allows for swift response, mitigation, and smishing awareness training endeavors.

How does the Smishing Simulator ensure that users are up-to-date with the latest smishing threats?

The Smishing Simulator continuously updates its database with the latest smishing techniques and trends. This ensures that users are always trained against the most recent and relevant threats, enhancing the effectiveness of the Smishing Simulator.

How does the difficulty level feature in the Smishing Simulator work?

The difficulty level in the smishing simulator allows organizations to set varying levels of complexity for their SMS phishing tests, ensuring that employees at all knowledge levels are adequately challenged and trained.

What security measures are in place to ensure the safety of data while using the Smishing Simulator?

Security is a top priority for Keepnet Smishing Simulator. The platform employs advanced encryption methods, ensuring that all data, including SMS simulation results and user information, remains confidential and protected.

How have other businesses benefited from using Keepnet Smishing Simulator?

Numerous businesses have reported a significant reduction in successful smishing attacks after implementing the Keepnet Smishing Simulator. By utilizing the Keepnet SMS phishing prevention tool, organizations have enhanced their employees' ability to recognize and respond to threats.

Can the Smishing Simulator integrate with your existing security tools?

Yes, the Keepnet Smishing Simulator can seamlessly integrate with your existing security tools. It is fully API-driven, allowing easy integration with your organization's current applications and systems, ensuring smooth operation within your existing security infrastructure.

Why should your organization use a Smishing Simulator?

Your organization should use a Smishing Simulator to train employees to recognize and respond to SMS phishing attacks. This helps reduce the risk of data breaches by identifying and correcting risky behaviors, such as clicking on suspicious links or sharing sensitive information. It enhances overall smishing awareness and builds a strong security culture, making your organization more resilient against smishing threats.

Can using an SMS Phishing Simulator Software enhance Smishing awareness training?

Absolutely. An SMS phishing simulation software is a highly effective tool for raising awareness and training individuals in recognizing and responding to smishing attacks. Here’s why:

  • Real-World Simulation: By mimicking real smishing tactics, SMS phishing simulators provide a practical learning experience without the risk of actual harm.
  • Behavioral Conditioning: Regular exposure to simulated smishing attacks conditions employees to recognize suspicious messages.
  • Feedback and Learning: SMS phishing simulators often include immediate feedback and nudges for the participants. If an employee interacts with a simulated smish, they can receive instant feedback explaining the indicators of the smishing scams they missed.
  • Metrics for Improvement: Smishing simulators provide valuable data on employee responses, which can help identify areas where additional training is needed.
  • Compliance and Policy Testing: Simulated SMS phishing tests also help with existing security policies and compliance with regulatory standards regarding data protection and privacy.

What should we evaluate when choosing an SMS phishing simulation vendor?

When selecting an SMS phishing simulation vendor, organizations should evaluate the realism of templates, scenario customization, and the quality of analytics. A strong SMS phishing simulation program should include role-based targeting, difficulty levels, automated reporting, and measurable outcomes that improve SMS phishing awareness training over time. You should also verify privacy and security controls, API capabilities, and how frequently the SMS phishing simulation software is updated to reflect new attack patterns.

What metrics does an SMS phishing test tool track to measure employee risk?

A reliable SMS phishing test tool measures behaviors such as link clicks, reply rates, credential submissions (if used in a safe simulation flow), report rates, and time-to-report. These metrics help organizations identify high-risk groups and improve SMS phishing awareness training using targeted follow-up learning. With the right SMS phishing simulator, teams can also compare results across departments, regions, and time periods to prove continuous improvement.

Can an SMS phishing simulator support ongoing training throughout the year?

Yes. A modern SMS phishing simulator is designed for continuous reinforcement, not one-time testing. Organizations can schedule recurring SMS phishing simulation campaigns (monthly or quarterly), gradually increase difficulty, and deliver micro-learning nudges after user actions. This approach strengthens long-term behavior change and turns SMS phishing awareness training into an ongoing habit rather than a one-off event.

How does SMS phishing simulation software help test policies and internal processes?

SMS phishing simulation software does more than test employees; it also validates internal processes such as escalation workflows, incident reporting procedures, and response readiness. For example, a simulation can reveal whether staff know how to report smishing attempts, whether the SOC receives useful details, and whether response teams follow playbooks consistently. This makes an SMS phishing simulation a practical way to assess human behavior and operational readiness together.

Is an SMS phishing simulation safe to run without disrupting business operations?

Yes, when managed correctly, an SMS phishing simulation is safe and designed to avoid business disruption. A quality SMS phishing test tool uses controlled messaging, ethical scenario design, and configurable guardrails (audience selection, sending windows, exclusions, and sensitivity settings). With the right SMS phishing simulation vendor, organizations can run realistic campaigns while protecting privacy, minimizing noise, and ensuring training remains constructive and behavior-focused.

Can I buy the Smishing Simulator on its own, without the training library?

Yes. Every Keepnet product can be bought on its own, so you can run SMS phishing simulations without also buying the security awareness training library. Teams that already deliver training elsewhere often start with the SMS channel alone. Pricing is based on the number of employees, so there is no single list price for one product. Tell us your headcount and which products you need, and we will send a figure.

How do you measure a reduction in smishing susceptibility?

Susceptibility is the share of employees who tap the link or reply to a simulated SMS phishing message. The first campaign sets the baseline and every campaign after it is compared against that number, alongside reporting rate, time to report and repeat exposure. Keepnet reports these in real time, assigns a human risk score per employee and department, and benchmarks the result against your industry so improvement can be shown as a trend rather than a single score.

What does a Keepnet smishing simulation look like on the employee's phone?

The message arrives from a local number, in the employee's language, and can use your own domains in the link so it resembles something your organization would plausibly send. Scenarios come from a library of over 600 built from real attacks, or you write your own, and each has an easy, medium or hard difficulty level. One campaign can be delivered across multiple time zones. Taps, replies and reports are all recorded, feedback is immediate and training goes only to the employees who failed.