Boosting Sales and Security: Forgify Ltd
Discover how Forgify Ltd boosted its sales by 40% in just five months through a strategic partnership with Keepnet Labs. By integrating phishing simulations and automated security awareness training products, Forgify not only enhanced its service offerings but also built a $1 million pipeline, gaining a strong competitive edge in the cybersecurity market.
Introduction
Forgify Ltd, a leading Human Risk Management solutions provider in the UK, recognized the need to expand its offerings with robust and comprehensive technology in the dynamic field of cybersecurity.
Forgify integrated tools like voice, SMS, and MFA phishing simulations, along with phishing incident response, focusing on the human element of security to enhance its services, grow its business, and boost revenue.
The partnership between Forgify and Keepnet created new opportunities for innovation and growth, showcasing a great example of teamwork. This case study explores the challenges, solutions, and benefits of this partnership, demonstrating how targeted solutions can help achieve business goals and provide excellent value to customers.
Successful Outcomes
Built $ 1M of pipeline in 6 months
Enhanced brand visibility & increased customer satisfaction
Gained competitive advantage
Challenges
Forgify faced several challenges:
Limited Service Portfolio: Standing out in a saturated cybersecurity market required unique and comprehensive offerings.
Limited Growth: Traditional partnership models and limited brand recognition hindered sustainable growth.
Complex Security Processes: Managing phishing security, human risk, and delivering accurate campaign reports were increasingly problematic.
Regulatory Compliance: Ensuring GDPR compliance and robust security standards was necessary and challenging.
Scalability Concerns: Seamlessly supporting business expansion was essential.
How Forgify Expanded Their Capabilities
Expanded Service Offerings: Forgify integrated unique products like Vishing and Smishing Simulator.
Multi-Tenancy Platform: Enabled channel partners and customers to onboard on Forgify's platform for collective expansion.
Enhanced Cybersecurity Education: Accessed vast awareness resources and training in multiple languages for different cultures.
Compliance Assurance: Ensured operations within legal bounds with ISO certification and GDPR-compliant solutions.
Scalable Infrastructure: Used Amazon AWS and Microsoft Azure cloud to support growth.
Automated Processes: Increased efficiency with an API-driven platform and fully automated phishing simulations.
Operational Results
Leveraged integration and guides to reduce support needs, increasing efficiency.
Customized services and flexible payments boosted loyalty.
Used Keepnet’s marketplace to deliver tailored training, boosting awareness.
Improved threat detection and readiness for stronger protection.
Strategic Results
Achieved a 40% sales increase in five months through new revenue streams and cross-selling.
Created a $1 million pipeline in six months, expanding future revenue.
Differentiated with an automated platform and with innovations like SMS-delivered training.
Strengthened brand identity with white-labelling, improving recognition.
"When looking for a Human Risk Management Partnership, Keepnet was the standout choice. Unique, relevant, and the only solution we saw to help mitigate current and future threats through Voice, SMS, and the ever-evolving Phishing landscape. Every organization should be looking to Keepnet to manage their Human Risk securely.
With a team that exudes a passion, energy, enjoyment, and desire to work as a true partnership, Keepnet was the only choice."